How Much Does Artificial Grass Cost?

How much does artificial grass cost

How Much Does Artificial Grass Cost?

How much does artificial grass cost?


Hi, I’m Emma, and as the owner of Top Dog Turf, I get asked 20 times a day, ‘how much does artificial grass cost, and why is it so expensive?’

My main responsibility  is working out these costs for dog owners across London, the home counties and the south of England.

I recently met with a lovely lady who had had 5 artificial grass companies to quote for her 50m2 garden.

These costs ranged from £900 to £6300 (Our price was £4,299.60 inc VAT)

How can there be such a huge price difference for the same 50m? It seems crazy! The lady was understandably perplexed.

Let me try to explain how much artificial grass costs

An artificial grass installation is made up of 3 main components:

  • The grass
  • The groundwork
  • The labour


The quality of all 3 can vary wildly.

An enjoyable investment, or a stressful nightmare.

The grass

Artificial grass has changed dramatically since the abrasive, strange looking stuff on 1960’s sports fields.

Since the 1990’s it’s been gaining popularity in our gardens, and the domestic market in the UK has grown 50% year on year since 2010.

Most of the grass in the UK comes from China and has a black latex rubber backing, and like most things that come from China can vary greatly in quality.

Latex backing on cheap artificial grass will degrade quickly and start absorbing dog wee, causing a nasty niff after a few months. You can find out more HERE

In the trade, we call artificial grass ‘carpet’, and just like carpet, you can buy the thin, flimsy, scratchy stuff at £4.99 a metre, or the fancy, fluffy, stain proof one at £49.99 a metre.  It’s up to you.

For a really good quality artificial grass, you should expect to pay in access of £30 per m2 retail, and ideally chose one that is latex free. (to minimise urine odour)

For this 50m2 lawn, a good quality grass alone will set you back £1200 –  £1500.

The latex free / polyurethane backed grasses we use in our installations are expensive to manufacture, and would cost us approximately £1300.00 to buy at discounted trade rates.

A good grass isn’t cheap, and a specialist grass polyurethane backed product like Top Dog Turf is expensive!

The groundwork

Excavation, waste removal, material costs, access problems, and delivery dramas all add up.

The standard practice for an artificial grass installation is to lift the existing turf, create a base with a thin layer of type 1 mot, level the surface with sand and then lay the grass.

Some installers will lift the grass, and lay sand directly onto the soil, then lay the grass carpet onto the sand.

This is cheap solution if you don’t have energetic kids, you never ever plan to get a dog and will move house in a couple of years. It’s not how we do things!

When you’re considering the cost of your new lawn, you need to remember a good installer will need to hire a skip to remove the old lawn, and ideally several tonnes of soil, possibly with a mini digger.

The excavated area will need refilling with aggregate, and with a Top Dog Turf lawn, a full limestone and ZeoStop urine filtration system will be compacted into place.

Stabilising membranes, volcanic infill, sleepers or composite timber for creating the external frame, pins, screws, glue, tape and bacon sandwiches for the lads, they all cost money. Oh, and don’t forget we have to pay tax!

I don’t believe the company who quoted £900 for this 50 square metre garden, including the grass,  would be doing it properly. It just isn’t possible.

With Top Dog Turf, the specialist ground work for this 50 metre squared garden would cost us approximately £760.00


Artificial turf installation teams are usually made up of 3 or 4 chaps. An experienced installer, his right-hand man / woman, and 2 lads on the wheelbarrows.

This team will general cost £450 – £650 per day, in wages,  unless there are serious access problems, and the soil and every grain of sand has to be carried through the house in buckets (it happens).

A 50m lawn would usually take 1.5 – 2 days to install with the full Top Dog Turf system. If the weather is grim, and the grass is wet, we may have to return another day to brush in the ZeoStop odour reducing infill, adding to our costs.


So, lets add up the Top Dog Turf price for this 50 m2 installation

  • Top Dog Polyurethane Backed Artificial Turf – £1300
  • Groundworks – £ 760
  • Labour £750
  • Marketing / business costs / vans / fuel / samples / surveyor wages etc £350
  • Profit if you don’t mind… £423  (we’ll pay tax on that) =  £3583  +  £716.60 VAT (don’t blame us)


  • Total of £4299.60 or £85.99 per m2

If you look at the website you’ll see the regional price differences


How much does artificial grass cost

How much does artificial grass cost?

Top Dog Turf offer a unique odour reducing system for dog owners, using a premium latex free, polyurethane backed grass designed for dogs, and a subterranean stone and mineral filtration system, as well as our amazing, odour reducing infill ZeoStop.

So, if you’ve been wondering how much artificial grass costs, and why it seems so expensive, I hope this has helped.

We think that £85 a metre squared is good value, for a great odour free lawn that’ll look and smell great for years!

If you’d like to find out how much artificial grass costs in your garden, for your dogs, just fill out a form, and we’ll be in touch.





  • Stephen Robinson
    Posted at 21:18h, 03 May Reply

    Hi. We have three dogs, one of which loves to dig up the lawn so we’re thinking artificial grass or paving is the way to go or a bit of both).
    We live in Thatcham, near Newbury. Do you cover this area?
    Grass area would be approx 75m2

  • Richard Brophy
    Posted at 10:03h, 07 July Reply

    A quote for 55 sq mt dog grass

    • topdogturf
      Posted at 10:22h, 07 July Reply

      Hi Richard,
      It was great to chat to you today. Samples of our lovely latex free grass will be sent out today!
      Top Dog Team

  • Mrs lisa Hickey
    Posted at 19:20h, 17 September Reply

    We had our garden irrigated several years ago as we have a lot of waterlogged lawn and were getting a dog.
    At the time the Groundsman said it would be better to have fake grass but we couldn’t afford it.
    We have an area of 30m sq that is used by 4 children as a football pitch and we have a massive swimming pool we put up every summer and a Labrador dog!
    It has been very interesting reading your website and I wonder if you were able to give me a quote and send me a sample of the best fake grass to have for all of my needs please.
    Also do you do credit finance?
    Many thanks
    Lisa Hickey

    • topdogturf
      Posted at 15:33h, 19 September Reply

      Hi Lisa,
      If you could email us your postal address please we will send samples of our latex free grass to you by courier.

      Artificial grass will only drain as quickly as the soil / ground beneath it, so with that in mind you’d have to dig out and install new drainage or you’ll just have water sitting on top of your plastic lawn!

      Do you know if you have a high water table? So water coming up from under ground, or if the surface water just isn’t draining?

      Artificial grass is basically just a plastic carpet, so laying a heavy weight on it over an extended period of time will squash the grass blades. I’d personally be slightly concerned about the swimming pool sitting on it over the summer.

      We take all credit cards, but sadly don’t offer a finance scheme at this time, although it is something we’re looking into.

      Thank you for reading our blog and I hope this has answered your questions.
      If not please feel free to call for a chat. 01908 366428.


  • Rachel ford
    Posted at 09:55h, 28 September Reply

    Would like to arrange for a quotation please

    • topdogturf
      Posted at 11:57h, 28 September Reply

      Hi Rachel,
      Thanks for your comment. Samples are on the way and our approved local installer will be in contact to arrange a survey of your garden.

  • Jill Y
    Posted at 21:22h, 17 October Reply

    Is it possible for dogs (we have 2 dobermann) to dig up the turf? thanks Jill Y

    • topdogturf
      Posted at 10:39h, 18 October Reply

      Hi Jill,
      Thank you for taking time to read our blog. You don’t see enough Doberman these days!

      We have installed grass for many customers with digging dogs and never had a problem.
      Dogs dig for a several reasons, but often because they’re interested in what’s going on in the soil. They like the smells, and some people think that they can sense the creatures that live in the earth and want to investigate / eat them.
      When you have artificial grass installed an aggregate sub base is laid which is just stones and not very interesting for dogs, so they leave it alone.
      The edges and joints have to be well attached, or some can focus on them and lift or damage the turf.

      Dogs that dig from boredom will often decide to dig up the flowerbeds now they have no interest in the lawn. If you have room, it’s a good idea to create a digging box and fill it with the soil that is removed from your lawn area.

      If you’d like Lesley in the office to send you samples then please drop an email to


  • Catherine Frati
    Posted at 18:17h, 12 March Reply

    We would like a quote for a new house that will be ready the end of April. We have 2 dogs who like to dig !

    • topdogturf
      Posted at 19:37h, 12 March Reply

      Hi Catherine,

      Thanks for taking time to read our blog and leaving a comment.
      Luckily most dogs don’t fancy digging their artificial grass as it’s not very interesting, but they might decide to turn their attention to your flowerbeds!

      We don’t install all across the UK, but if you’d drop us an email with your postcode and measurements we can give you a ‘wruff estimate’ and book a surveyor to visit.

      Thanks again!

  • Frances Ryan
    Posted at 13:54h, 18 November Reply


    Is it possible to lay your artificial on paving slabs?

    • topdogturfsupport
      Posted at 13:42h, 19 November Reply

      Hi Frances,
      Thank you for taking time to read our blog and leave a comment.
      You need to think carefully if you have dogs and want to lay grass on paving. The wee will get trapped under the turf and stink in no time. Ideally you need either the Bone Dry Blocks (if you want to have garden furniture on the lawn) or the Drainage Matting if it’s a very small area just for the dogs. Both of these options allow the water and wee to drain off the grass quickly and into your original drainage point.
      You will also have to keep it clean to prevent odour build up.
      If you’d like any further help or advice please send me an email and I can go through the costs with you.

      Emma Top Dog Boss

    Posted at 21:16h, 22 February Reply

    Hi do you install in HP13 5TS? Also there is a lot of building waste buried under the grass, (apparently thats what they did in the old days), would this be a problem? The garden is about 3502M

    • topdogturfsupport
      Posted at 11:17h, 25 February Reply

      Hi Danielle,

      Yes indeed we do. I will ask Pam in the office to drop you an email to arrange sending you some samples.

      Emma 🙂

  • Cody German
    Posted at 12:21h, 14 May Reply

    Aside from knowing its price, learning about the advantage and disadvantage of having artificial grass is important more importantly in the long run. This article provides some explanation about this. Thank you for sharing!

  • Elaine Staniar-hall
    Posted at 17:39h, 25 May Reply

    Looking for dog turf garden approx 20mtr .live in east Midlands. Please can you send samples. Looking for installation in about 8 weeks.

    • topdogturfsupport
      Posted at 18:46h, 26 May Reply

      Hi Elaine, sadly we don’t install grass anymore, but we do offer a supply and support service. We can supply everything you need, and help you or your landscaper to create a dog friendly lawn.

  • Toni
    Posted at 13:54h, 24 January Reply

    Hi do you still install fake grass. and send sample of it !
    I have two small dogs but I it’s more about getting rid of the real grass!!

    • topdogturfsupport
      Posted at 14:47h, 25 January Reply

      Hi Toni,
      Sadly we don’t install grass anymore, but we do offer a supply and support service. So we can supply you with the grass and ZeoStop, then support your gardener or landscaper to create the best odour reducing installation possible.

      Get in touch if you need any further help or advice.
      01908 366428

      Top Dog Team

  • Melrose
    Posted at 10:59h, 02 May Reply

    Good day! Soon, my family and I will move to a new home. And I want to install artificial grass on that property. I’ve learned that the artificial turf’s initial investment is higher than the natural grass’ cost. However, with the 10-25 years of lifespan, the no lawn maintenance fees make the synthetic option a long-term bargain. By the way, thanks for this content. Does artificial lawn installation on a slope cost more?

    • topdogturfsupport
      Posted at 15:34h, 04 May Reply

      Hi there,

      Thank you for a great question.
      If you have dogs, there will be an ongoing cost and ongoing maintenance with artificial grass.
      I actually don’t think it’s a bargain option sadly.

      Installation on a slope shouldn’t cost more, unless it’s a steep gradient that requires additional ground work or stabilization.

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